The targeted customers
for Borrego Springs business can be segmented as
follow:
Full time residents
who live year round in Borrego Springs;
Part time residents
who have second homes in Borrego Springs, including
"snowbirds" who come for several months
during the Winter as well as "weekenders"
from the San Diego and Los Angeles metropolitan
areas who come over regularly throughout the year;
Overnight tourists or
visitors who spend one or multiple nights in
Borrego Springs. These include many "regulars"
who return year after year and multiple times
throughout the year;
"Day trippers"
who travel to Borrego Springs from surrounding urban
centers as a single-day outing to enjoy the scenery,
clean air, and small town atmosphere.
Together, these
segments represent a desirable base for businesses
which are able to adapt to Borrego's inherent
seasonality and provide quality products and
services.
