Target Markets

The targeted customers for Borrego Springs business can be segmented as follow:

Full time residents who live year round in Borrego Springs;

Part time residents who have second homes in Borrego Springs, including "snowbirds" who come for several months during the Winter as well as "weekenders" from the San Diego and Los Angeles metropolitan areas who come over regularly throughout the year;

Overnight tourists or visitors who spend one or multiple nights in Borrego Springs. These include many "regulars" who return year after year and multiple times throughout the year;

"Day trippers" who travel to Borrego Springs from surrounding urban centers as a single-day outing to enjoy the scenery, clean air, and small town atmosphere.

Together, these segments represent a desirable base for businesses which are able to adapt to Borrego's inherent seasonality and provide quality products and services.

PO Box 1133   Borrego Springs  CA  92004-1133